I am yet undecided whether this guy is just an idiot or an arrogant idiot.
Putting Che´s name on a Porsche is… very original. And not to leave us in doubt, if you were still wondering if he means another Che, he add´s a reassuring sticker to confirm that he indeed means Che Guevara.
The re-appropriation of a communist leader to make a statement on how cool and superior capitalism is, is the same kind of arrogant attitude that brought us 3 decades of de-regulation and it´s culmination, the financial crisis.
Don´t get me wrong, I don´t have any special feelings about Che Guevara, nor do I have any sympathy for communism. But when I saw this guy´s car I couldn´t help but imagine the moments he was planning all of this, the moment that he ordered (and paid 300 Euros) for the license plate, how superior and smart he must have felt when he custom ordered the stickers and then applied them to the lower end of his license plate holder. I keep imagining what went through his mind, how cool he thought he was for doing that. Just look at the minute attention to detail and the precise craftsmanship that went into putting it together and you can almost see the arrogant grin on his face as he put it all together. If you think about all the trouble he went through to make this (without wanting to be judgmental… useless) statement you can start to understand the level of stupidity at work here…
I watched the documentary “inside job” the other day. I highly recommend it, I think you can understand what I mean after watching it…
